Wednesday, December 3, 2008

Online Marketing – 9 Out Of 10 Business Have Little Or No Idea How To Do It.

The internet is growing by leaps and bounds globally, yet most businesses (nine out of ten) especially offline businesses are totally ignorant or not proficient about online marketing.

How crucial is it to know about Online Marketing? Consider the following:

* 50% of all offline purchases are now preceded by an online search based on a Pew Study.
* Online Marketing is the fastest growing form of advertising, period.
* If your business is not marketing online, you're already loosing thousands to your competition.
* 9 out of 10 businesses have little or no idea how to market online.
* The learning curve in online marketing is huge and can cost you a fortune if you don't know

Companies that are providing Online Marketing Training Solutions are now filling this tremendous need.

“The business world desperately needs to catch up to consumers in terms of the use of the internet”, Craig Garcia, one of the founders of Promo Black Box and President of EDC Gold) stated recently during one of the Promo Black Box live webinars he hosts with Bob Cerfail, President of In Touch Media Group four times a week.

Even companies like Microsoft was blindsided by the internet and realized that their own long term survival depends on butting heads with the likes of MSN, Yahoo, Google, and in the online marketing arena.

“And it’s not just about Search either, just think about all the social networks. Who would have thought that You Tube and Myspace and other social network sites were a place for corporations to advertise on? Even I had to join the party says Peter Grundner and I’m amazed at the results”

The Question becomes. Can a company that does not take online marketing serious survive? The answer is a clear NO. Take the Pew Study that suggests that 50% of even offline purchases are preceded by an online search, so even companies that serve a local market will be affected greatly.

The use of the internet will only grow and consumers will lead the way to take advantage of all of the unique advantages that the World Wide Web has to offer. For any business to survive it must follow their lead now.

But where can a business turn for help in catching up? There are a plethora of e-books, all promising to be your ultimate solution, but frankly, most of rather watch a video.

The great thing about online publishers and teaching sites is that, like the Internet itself, they are nimble and can tweak content continually to ensure delivery of the latest secrets such as Promo Black Box webinars," says Peter Grundner, founder of and agent for Promo Black Box. "Whether you're a 'visual' or 'auditory' learner, live webinars with a good teacher are the best way to absorb the information – and absorb it rapidly."

Webinars are unique in that you hear a person explaining various points, but at the same time you see their computer screen and can watch as he navigates around to different websites, circles various problems or placements, and highlights current advertisers' mistakes and victories.

By : Pete Grundner

Peter Grundner, a top advertising and marketing professional for over 20 years and founder of &

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